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Expats attend yellow rice wine party in Shaoxing
September 8, 2022
Over 10 expats from countries, including South Korea, India, and Poland, were invited by Hangzhou Daily to celebrate the upcoming Mid-Autumn Festival in Shaoxing, Zhejiang province on Sept 7.
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Shaoxing wine to be served at China Pavilion of delayed Expo 2020
March 15, 2021
Shaoxing brand Guyuelongshan signed an agreement to become the official yellow rice wine for the China Pavilion at Expo 2020 Dubai, United Arab Emirates in Shanghai on March 9.
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China-EU agreement good news to Shaoxing wine
March 3, 2021
A bilateral agreement between China and the European Union (EU) on geographical indications (GI) took effect on March 1.
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Yellow wine industry changes leadership
January 28, 2021
The general election conference of the Shaoxing Huangjiu Industry Association was held in Shaoxing Hotel on Jan 23. The association was established in 1994 and has gone through four sessions.
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Rice wine town popular among travelers and investors
December 23, 2020
Shaoxing Rice Wine Town is both a popular travel destination and wine industry base located in Dongpu town, Shaoxing, East China's Zhejiang province.
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Creativity increases Shaoxing wine's appeal to young generation
December 18, 2020
Two social media influencers became fans of Shaoxing huangjiu (yellow rice wine) at the China Huangjiu Museum in Shaoxing, East China's Zhejiang province on Dec 16.
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China Central Television airs documentary featuring Shaoxing wine
December 11, 2020
China Central Television channel 4 (CCTV-4, also known as the international channel) aired an episode of Delicacies in China featuring Shaoxing huangjiu (yellow rice wine) at 22:00, Dec 10, and rebroadcasted it at 13:00 on Dec 11.
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Alibaba's Tmall to deliver Shaoxing wine nationwide
November 13, 2020
Shaoxing huangjiu (yellow rice wine) will become accessible to wine lovers across the nation, with help from Alibaba's Tmall e-commerce platform, local media reported on Nov 13.