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Shaoxing opens first wine cellar outside of Zhejiang
February 7, 2022
Gu Yue Long Shan, a brand under the China Shaoxing Yellow Rice Wine Group Co, opened a wine cellar in Shenyang, Liaoning province on Jan 26. This is Shaoxing's first yellow rice wine cellar outside of Zhejiang province.
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Events celebrate Shaoxing's yellow rice wine brewing season
November 9, 2021
The Shaoxing Huangjiu Festival, which has been held for 27 consecutive years, has developed into an eight-day carnival from Nov 7 to 14.
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Shaoxing committed to brewing better rice wine
September 17, 2021
A set of regulations on preserving and developing yellow rice wine will take effect on Oct 1, according to officials at the local government's news conference on Sept 16.
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Shaoxing wine brewer upgrades service with blockchain tech
August 27, 2021
Yellow rice wine brand Kuaijishan and blockchain solution provider AntChain launched their "digital cellar" for yellow rice wine in Shaoxing on Aug 25.
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Ancient Chinese wine attracts millennials
August 19, 2021
The yellow rice wine, also known as "huangjiu" in Chinese, is regarded as one of the world's three major ancient alcoholic drinks – together with beer and wine.
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Shaoxing ancient town promotes traditional rice wine culture
May 27, 2021
Rice Wine Town in Dongpu town, Shaoxing, East China's Zhejiang province held a series of activities on May 23 to promote its traditional culture and the history of yellow rice wine.
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Shaoxing yellow rice wine showcased at intl expo
April 14, 2021
Fourteen Shaoxing yellow rice wine companies took part in the 16th China International Alcoholic Drinks Expo in Luzhou, Sichuan province from April 9 to 12. On April 9, the Shaoxing Yellow Wine Pavilion of the expo was opened to the public, drawing crowds of visitors and journalists.
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Shaoxing wine recognized as China-EU GI product
April 5, 2021
According to the Shaoxing Customs, Shaoxing yellow rice wine was recognized as one of the first batch of 100 GI products and will have IP protection in the EU market.