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A Song Dynasty wedding is held in Shaoxing. [Photo/Zhejiang Daily]

A collective matrimonial celebration echoing the Song Dynasty (960-1279) was recently held in Shaoxing Wine Town.

Drawing inspiration from the marital customs of the Song Dynasty and leveraging the waterway heritage of the canal, Shaoxing Wine Town introduced the "Song Dynasty Water Village Wedding," immersing visitors in the profound ambiance of the water town.

The ceremony, while preserving the essence of traditional practices, incorporates simplicity and modernity.

An industry chain dedicated to traditional Chinese weddings is poised to take root on Shaoxing Wine Town's developmental blueprint.

The chain will cater to couples by offering a diverse range of services, including attire, photography, and other wedding-related amenities.

Guests can also partake in an array of theme-oriented events, such as Song Dynasty folk fairs.