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Cultural creative products are exhibited in Shaoxing, Zhejiang province. [Photo/WeChat account: sxfabu]

A cultural and creative consumption season event with the theme of "Digital New Track, Creative New Life" will be held at Meilong Lake Park in Yuecheng district, Shaoxing from March 4 to 5.

The event will feature a cultural and creative market that integrates nine categories, including metaverse, VR experiences, AR interactive experiences, as well as digital reading.

The exhibition will be divided into four main areas: the digital cultural and creative area, trendy IP area, Shaoxing specialty area, as well as stage performance area.

The trendy IP area will feature five themes, while special local foods, such as coffee, craft beer, tea drinks, desserts, and snacks will be available, using trendy culture to interpret the new life of the ancient city.

The event will also highlight national intangible cultural heritage items like yellow rice wine. Visitors can experience the handiwork of intangible cultural heritage masters, choose from select specialty products, enjoy handmade original products, and engage in hands-on activities.