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Shoppers during the 2023 Spring Festival shopping campaign. [Photo /Zhejiang Daily]

Authorities in East China's Zhejiang province recently launched a three- day 2023 Spring Festival shopping campaign to stimulate consumption and promote high-quality economic development.

During the three-day period, the total number of visitors and purchasers was about 15,000, and 12.5 million yuan($1.86 million) in goods were sold on-site.

The activity consisted of many online and offline consumption scenarios to provide people with a one-stop consumption experience.

Famous calligrapher of Xiling Society of Seal Arts sent out Spring Festival couplets and blessing characters to people who came to buy New Year's goods.

In addition, a large number of technological intangible cultural heritage products from 26 counties were featured at the event, including delicacies from Lishui, Quzhou, Wenzhou and other places.

In the next two months, a series of consumption festivals will be held around Zhejiang to liven up the Spring Festival holiday.