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A venue for visitors to taste Shaoxing-brewed yellow rice wine opens on June 28. [Photo provided to chinadaily.com.cn]

Gu Yue Long Shan, a brand under the China Shaoxing Yellow Rice Wine Group Co, opened seven yellow rice wine-tasting venues in Zhejiang, Shandong, and Jiangsu provinces on June 28.

The wine-tasting venues are located in the downtown areas and scenic spots to draw more visitors. Visitors can learn about Shaoxing's yellow rice wine culture through the exhibits and wine samples.

Sun Aibao, president of China Shaoxing Yellow Rice Wine Group Co, said during the opening ceremony that the seven venues can help preserve the intangible cultural heritage of yellow rice wine brewing and promote yellow rice wine to more people.

The company currently has 30 yellow rice wine-tasting venues located across China.

A venue for visitors to taste Shaoxing-brewed yellow rice wine opens on June 28. [Photo provided to chinadaily.com.cn]

The Regulations on Protection and Development of Shaoxing Yellow Rice Wine took effect on Oct 1, 2021. These regulations specify the definition of Shaoxing yellow rice wine, the intellectual protection of the wine, the standards of the brewing process, and the wine quality.

Shaoxing yellow rice wine is often used as the Chinese equivalent to the ubiquitous cooking sherry. It was first brewed over 2,500 years ago, and its brewing technique was listed as a State-level intangible cultural heritage item in 2006.