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Tourists experience bamboo rafting in Shaoxing Lanting scenic spot, a national 4A-level tourist attraction. [Photo/zjol.com.cn]

The 2022 Zhejiang Culture and Tourism Consumption Season kicked off on June 25 in East China's Zhejiang province.

The theme of this year's season is "Colorful Summer, Better life in Zhejiang".

At the opening ceremony, 200 policies benefiting tourists and enterprise were announced. Zhejiang province's insurance industry has also launched epidemic prevention and travel insurance products to provide tourists with additional protection.

The 2022 Zhejiang Culture and Tourism Consumption Season is aimed at promoting the recovery of the culture and tourism industry, which has been badly affected by the COVID-19 pandemic.