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The 10th Keqiao Fashion Week opens in Shaoxing, Zhejiang province on Oct 26. [Photo/zjol.com.cn]

The 10th Keqiao Fashion Week is underway in Keqiao district, Shaoxing from Oct 26 to 29.

The China-Italy Youth Future Fashion Design Competition and the "Keqiao Selection" Fashion Show were held during the opening ceremony on Oct 26.

The "Keqiao Selection" Fashion Show. [Photo/zjol.com.cn]

The fashion week is a main event of the fourth World Textile Merchandising Conference and has become a calling card of Keqiao, according to an official at the Keqiao district government.

Keqiao houses the China Textile City, the biggest cloth distribution center in Asia. From January to September, China Textile City recorded a trade volume of 169.73 billion yuan ($26.6 billion), up 20.7 percent year-on-year.