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Agriculture sectors

Digitization reform is also boosting agriculture sectors and hence bridging urban-rural income gaps.

In early autumn, citrus is ripening in an orchard of the mountainous county of Changshan. The orchard farmer Wang Xin told local media that the fruit's wholesale price was 1 yuan ($0.15) per kilogram in previous years, but had doubled since it entered e-commerce platforms this year.

Wang added that e-commerce has significantly boosted sales of fruit planted across the province's villages and express delivery services have already extended into orchards.

Yiwu, a county-level city known as "the world's supermarket", launched the "Hundreds of Counties, Thousands of Commodities" campaign last July. Since then, 33 Yiwu staff members have been dispatched to a total of 301 underdeveloped counties nationwide with the mission of selecting local agricultural and handcrafted goods to be sold in Yiwu-controlled online stores and brick-and-mortar wholesalers. More than 10,000 kinds of products have entered the Yiwu market so far.

An e-commerce businessman in Jinhua, Zhejiang province, films the growth of flower buds in his cellphone to show it to a client. [Photo/zj.zjol.com.cn]