The sweet potato starch noodles produced in Jiulong village, Jingning She autonomous county, have achieved an impressive export value of $25,927 since the resumption of foreign trade sales in May, with more than 11,000 kilograms of the noodles shipped from Ningbo port to Italy.

"It used to be unthinkable that our farm products could be sold on the international market. This really gives us rural entrepreneurs a lot of inspiration," said Ji Weigen, head of a sweet potato cooperative in Jingning, which is in Lishui, Zhejiang province.

According to Liu Xianyue, Party secretary of Jiulong village, the village emerged from the coronavirus crisis with new opportunities because the characteristic industry integrates with Chinese revolutionary red culture, making it easier to increase its popularity.

Jiulong village has rich red culture resources. In recent years, it has deeply integrated the development of green projects such as sweet potato starch noodles, bee breeding and tea with red culture, and held activities such as the red harvest culture festival, which deeply embedded red culture into industrial development.

In Meiqi, another village in Jingning, there is a red culture school integrating dining, accommodation, recreation and study.

According to Xu Chengkai, deputy head of Meiqi village, since its establishment in August 2019, the school has received more than 10,000 tourists, bringing considerable economic benefits to the village.

In addition, Meiqi village has built characteristic projects, such as a modern dendrobium officinale (an endangered orchid) base, and a raspberry base, to explore a new path to rural revitalization based on "green and red" resources.