A livestreaming event is held to promote tourism in Jingning She autonomous county in Lishui, East China's Zhejiang province, on April 24. [Photo/lsnews.com.cn]

A livestreaming promotion was held for Jingning She autonomous county in Lishui, East China's Zhejiang province, on April 24, local media reported.

The event was held to promote good ecology, folk customs, scenery and other cultural and tourism resources of Jingning. More than 60 travel agencies in the Yangtze River Delta participated in the live broadcast.

The livestreaming event was broadcast on a number of domestic platforms and event attracted millions of viewers and received widespread attention in the tourism industry.

Jingning She autonomous county boasts rich and unique tourism resources. [Photo/lsnews.com.cn]

To cope with the impact of the COVID-19 pandemic, leverage tourism resources in Jingning and promote the consumption of culture and tourism, relevant preferential policies were released during the live broadcast.

Due to local government's effort in tourist attractions' upgrading and integration, Jingning has become one of the most popular tourist destinations in the Yangtze River Delta in recent years.