Zhejiang Master Injection System Co, a Wenzhou brand, is featured on the 2024 Zhejiang Export Brand List. [Photo/Master Injection]
The 2024 Zhejiang Export Brand List, released by the Zhejiang Provincial Department of Commerce, features 37 Wenzhou brands – 15 new entries and 22 re-evaluations – bringing the city's total recognized brands to 98, a figure that is among the highest in the province.
The inclusion is widely said to underscore that the global branding efforts by Wenzhou city – located in East China's Zhejiang province – are paying off.
The Zhejiang Export Brand designation, introduced in 2008, highlights leading export brands with strong technological innovation, global operations, international certifications and consumer recognition.
The selection aims to enhance Zhejiang's trade competitiveness and promote high-quality foreign trade growth.
Wenzhou's recognized brands are said to really excel in innovation and international expansion. Zhejiang Sorbo Technology Co exports smart home appliances to more than 50 countries, selling in Walmart and Costco.
Elsewhere, Hualian Machinery Group, specializing in packaging equipment, exports to over 100 countries with over 150,000 units sold annually.
And Zhejiang Boteli Technology Co and Zhejiang Master Injection System Co lead in high-tech valve and automotive fuel pump manufacturing, earning global industry recognition.
With strong policy support for international branding and certification, Wenzhou is continuing to broaden its global market presence, making Wenzhou brands a growing force in international trade.
