International visitors watch an opera performance in Wenzhou. [Photo by Li Yunwen/66wz.com]
Wenzhou's efforts to become a world-class cultural and tourism destination have gained new momentum.
During the recent Maritime Silk Road Cities Influence Conference, the EU-Asia Center nominated Wenzhou as the "2025 China-Europe Culture and Creative Tourism Destination."
As a key city on the Maritime Silk Road, Wenzhou has expanded its global cultural and tourism network. Initiatives like international art exchanges, cultural exhibitions, and collaborations with European countries have showed its rich heritage and modern vitality. Events such as "When Paris Meets Wenzhou" and the establishment of overseas cultural centers in France and Italy have bolstered its international profile.
International visitors show off fans featuring their Chinese names. [Photo/66wz.com]
From January to October 2024, Wenzhou welcomed 18.34 million tourists, a 198-percent year-on-year increase. The city also participated in projects like the "China Travel" media campaign and hosted cruise ship tourists, further enhancing its appeal.
With this nomination, Wenzhou aims to deepen ties with the EU-Asia Center, enhance tourism services, and position itself as a vibrant bridge for China-Europe cultural exchanges.
An international visitor takes photos of Jiangxin Islet. [Photo by Li Yunwen/66wz.com]
