Two trucks filled with wooden toy products drove out from Zhejiang Mingsen Toys Co in Yunhe county, Lishui, Zhejiang province, on June 25. This order, valued at over 500,000 yuan ($68,763.33), was attributed to cross-border e-commerce platforms, according to the company's head.

The rise of cross-border e-commerce has catalyzed a paradigm shift for traditional foreign trade enterprises, and Yunhe county has been promoting the development of cross-border e-commerce to help its products go global.

Yunhe has been working hard to not only nurture talent but also organize training sessions conducted by specialists from e-commerce platforms like Alibaba.

The county currently boasts over 200 cross-border e-commerce enterprises, with sales surpassing 200 million yuan in 2023.

Furthermore, the county's Hongteng Wooden Toy Exhibition Hall began offering fully managed services in April to help enterprises open up new channels to overseas markets. Through platforms such as Shein and AliExpress, it has helped enterprises obtain more than 2,000 online orders and penetrate markets in over 150 countries and regions.