Yunhe's wooden toy industry thrives in silver economy
A lively competition recently took place at a nursing home in Guangzhou, Guangdong province, as seniors engaged in a variety of wooden toy puzzles made specifically for the elderly.
These wooden toys are crafted by Zhejiang Jinma Crafts Co in Yunhe county, Lishui, Zhejiang province. The company optimized traditional wooden toys and developed over 200 products tailored to the elderly.
Sales of these products surpassed 1.2 million yuan ($166,051.95) in the first quarter, a threefold increase year-on-year.
Yunhe's wooden toy companies are tapping into the silver economy, exploring new business avenues. Zhejiang Mimi Zhikang Technology Co designs a diverse range of wooden toys, including puzzles, sports products, handicrafts, and recovery items for the elderly.
Sales of their products have surged by 50 percent year-on-year, with many being exported abroad.
By integrating the wooden toy industry with elderly care, Yunhe is forging a new path for industrial integration and development. Through competitions and educational programs related to elderly wooden toys, the toys are making their way into elderly care institutions nationwide.
In the first quarter, the total output value of wooden toys in Yunhe reached 650 million yuan, with a notable 150 percent growth in sales of wooden toys for the elderly.