Italian tour operators pose in Lishui on April 17. [Photo/Tide News]

A group of six Italian tour operators, accompanied by representatives from Lonely Planet magazine visited Lishui, Zhejiang province, from April 17 to 18.

They explored local attractions, sampled cuisine, and assessed tourism offerings to enhance travel experiences for Italian visitors.

The delegation focused on cultural and natural sites, boutique accommodations, and emerging tourism trends, aiming to diversify options for Italian tourists in China. This visit strengthens ties between Italy and China's tourism industries, promoting cross-cultural exchange and collaboration.