Outes of Zhejiang Zhongguang Electric Group attracts many participants at the 2024 MCE in Milan, Italy. [Photo/WeChat Account: wxlishui]

Zhejiang Zhongguang Electric Group from Lishui, Zhejiang province, captured the attention of many foreign merchants with its foreign trade brand "Outes" at the 2024 Mostra Convegno Expocomfort (MCE) in Milan, Italy.

MCE is an international trade fair for the HVAC (heating, ventilating, and air conditioning) industry. At the event, the group showcased its latest achievements in green energy, arousing interest from international participants in the industry.

Zhongguang Electric Group is a leading enterprise in the domestic heat pump industry, focusing on air source heat pump technology. Outes, its overseas proprietary brand, is popular among international customers due to its efficient and energy-conserving products, which are currently exported to over 30 countries and areas.

During the fair, Outes presented varieties of existing products, along with upcoming air conditioning products designed for the European market. The exquisite and simple design and efficient and powerful performance are always a pleasant surprise to customers.

Liu Liping, senior manager of the group's overseas marketing center, highlighted the overwhelming response at the event, "There were already nearly 500 visits to our booth on the first day. We have reached cooperation intentions with more than 100 customers from Italy, Germany, the Netherlands, France, and several Eastern European markets."

"This year, we will accelerate the globalization of our products. In addition to Italy, we will also explore markets in other European countries in an effort to achieve full coverage of our services in Europe," added Liu.