The 2024 Lishui Cultural and Tourism Special Exchange and Matchmaking Meeting, supported by the China Travel Alliance, took place in Lishui, Zhejiang province on Jan 4.

Representatives of more than 200 cultural and tourism enterprises from China and abroad gathered in Lishui, showcasing the new image and diverse offerings of Lishui's tourism industry and expanding its "circle of friends".

Nine cultural and tourism enterprises in Lishui, including the Yunhe Terrace Investment Development Co Ltd, promoted their core products through various mediums and interacted with attendees by providing complimentary tickets, accommodation vouchers, and cultural and creative products.

During the meeting, nine leading travel agencies affiliated with China Travel Alliance signed cooperation agreements with the bureaus of culture, broadcasting, television, press and publication in nine counties (cities and districts) in Lishui.

The event coincided with the Alliance's 13th Congress. Yang Qin, the major customer manager of the East China area at Qatar Tourism Authority, commented, "Holding the annual meeting in Lishui aims not only to attract more tourists but also to coordinate the organization of more large groups, such as charter flights, into Lishui."

"Through the promotion and route planning of the Alliance, Lishui will become a preferred destination for tourists in the Yangtze River Delta region," added Yang. It is expected that the cooperation will bring more than 20,000 tourists to Lishui in 2024.