Lishui's cultural and creative products at the 19th China (Shenzhen) International Cultural Industries Fair. [Photo/Lishui Daily]

The 19th China (Shenzhen) International Cultural Industries Fair, China's biggest cultural industry event, kicked off in Shenzhen, Guangdong province on June 7.

Among the exhibitors is Lishui city in East China's Zhejiang province, which is showcasing its distinctive cultural and creative products from five local culture and tourism enterprises.

The Zhejiang Pavilion, where Lishui's products are being displayed, is also highlighting the province's efforts to promote the national strategy of cultural digitalization and the integration of culture and tourism.

Musicians perform Chinese classical music with instruments made from Longquan celadon porcelain at the Zhejiang Pavilion. [Photo/Lishui Daily]

Lishui's products, including cosmetics from Qingyuan county, porcelain crafts from Longquan city and wooden toys from Yunhe county, reflect its rich cultural heritage and natural resources. Many of these products have been a hit with visitors at the fair.

The fair, which will last until June 11, features nearly 3,600 exhibitors, including more than 300 overseas exhibitors from 50 countries and regions.