Established in 1968 and headquartered in Lishui, Zhejiang province, Nice Group is a leading enterprise in China's cleaning industry.

The group has more than 20,000 employees and has established production bases in Yiyang in Hunan province, Chengdu in Sichuan, Zhengding in Hebei, Siping in Jilin, Urumqi in Xinjiang Uygur autonomous region, and Taicang in Jiangsu, as well as overseas production bases in Africa and other countries.

With a powerful research and development group, first-class production and testing equipment, advanced environmental protection facilities, strict manufacturing techniques, Nice Group has realized modernized, digitalized and flow management, and formed integrated administrative regulations.

Nice Group has developed strategic partnerships with many world top 500 companies.

The company's products cover home care, fabric care, oral care, personal care and other fields. It exports nearly 1,000 products in more than 10 brands to Europe, Africa, Oceania, Southeast Asia and other regions and countries.

In 2019, the group's high-value-added products accounted for more than 80 percent of its output. The annual sales volume exceeds 20 billion yuan ($2.86 billion), ranking fourth in the global daily chemicals sector.