Though the offline consumer market was affected by the COVID-19 pandemic, Yunhe county, Lishui, Zhejiang province, grabbed the new opportunities for the development of the "cloud economy" and turned the crisis into an opportunity to set off a cloud consumption boom.

In the recent "I have a field in Yunhe" livestream on Taobao, the Yunhe terrace, a famous tourist attraction, gave out 50 fields for adoption by netizens, and they were snapped up in half an hour.

With localization and characteristic selection of products and interesting and novel marketing, the whole livestream attracted 132,300 person-time purchases.

Yunhe terrace scenic spot has also taken the lead in launching the "cloud tour" mode, arranging livestreams at least four times a week. And through Douyin, Sina Weibo and other platforms, the local customs of Yunhe terrace are being spread throughout the country, winning many die-hard fans.

Thanks to this, more than 20,000 kilograms of rice have been sold online in just two months.

The development of the "cloud economy" has driven a consumption boom in all walks of life. From January to April this year, the total retail sales of consumer goods in Yunhe county increased by 10 percent, 21.3 percentage points higher than that of the whole city.