The ceremony for the Lishui Shangeng Award is held in Lishui on Nov 24. [Photo/lsnews.com.cn]

A forum on culture and creativity in the agricultural industry was held in Lishui, in East China's Zhejiang province, on Nov 24.

The forum gathered excellent agricultural cultural and creative talents from both sides of the Taiwan Straits to share their unique experiences in agricultural cultural innovation.

"This is my second visit to Lishui," said a participant, "I am impressed by the green mountains and clear water here, and also by the booming agricultural cultural and creative industries here."

During the forum, 268 cultural and creative works from 108 units on both sides of the Taiwan Straits competed for the Lishui Shangeng Award. The award is divided into three award categories: best agricultural brand design, best agricultural brand story and best agricultural product packaging design.

The award for agricultural creativity is the first of its kind in China, and aligns with the current hot spot of rural revitalization.

Among the 108 participating units, there were not only agricultural enterprises, brand owners, agricultural products marketing organizations and Taiwan agricultural associations, but also well-known design organizations and designers who are committed to the integration of traditional farming culture and modern brand design concepts.