A buyer from the UAE looks at ornaments at the 2025 Yiwu Fashion Jewelry Factory Exhibition in Jinhua. [Photo/Tide News]
The 2025 Yiwu Fashion Jewelry Factory Exhibition began on April 27 at the Yiwu International Expo Center in Jinhua, Zhejiang province, displaying the latest trends in the global fashion industry.
The three-day exhibition, covering over 20,000 square meters with more than 800 booths, highlights new products, innovative designs, and advanced craftsmanship. Using a "factory direct supply" model, it offers cost-effective options to buyers from around the world.
A buyer from the UAE, who had recently attended the 137th Canton Fair in Guangzhou, showed particular interest in jewelry products and planned to conduct small-scale trial sales by purchasing around 300 pieces of each style.
Yiwu, known as a global hub for fashion accessory sales, continues to strengthen its position with a robust industrial value chain, strong innovation capabilities, and a global presence.
By the end of 2024, Yiwu had over 500,000 businesses related to the ornament industry, offering more than 800,000 product varieties. The city commands nearly two-thirds of the national market share and exports to over 100 countries and regions.
Jin Yafei, general manager of the Exhibition Company of Zhejiang China Commodities City Group, emphasized the exhibition's focus on quality and affordability, ensuring buyers can shop with reassurance and benefit from direct sourcing.
The event's first day included a fashion trend release conference and a fashion show, attracting representatives from over a hundred renowned companies and thousands of professional buyers.
