The Hengdian film and television culture industry cluster in Dongyang, a county-level city of Jinhua, Zhejiang province, was included on the list of the first batch of national night culture and tourism consumption clusters released by the Ministry of Culture and Tourism.
The night performances launched by Hengdian World Studio have added millions of visitors to Hengdian every year, driving up consumption in the local accommodation, catering, and transportation sectors.
Tourists take part in a night tour at Hengdian World Studio. [Photo/jhnews.com.cn]
Hengdian has created a new type of tourist attraction model, which combines film and television locations with entertainment activities. More than 30 large live scene bases and 130 high-tech large indoor studios have been opened to tourists in the Hengdian film and television culture industry cluster, generating 1.3 billion yuan ($204 million) in profits.
In recent years, Dongyang has launched more night tour products in Hengdian, such as a night theme park, a tourist resort, and a leisure complex, to promote the diversified development of its tourism industry.
In the future, Hengdian aims to develop more unique products for night tours and offer more diversified consumption experiences to tourists.
