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A volunteer helps one of the participants with his headphones in Nanhu district, Jiaxing, Zhejiang province. [Photo/Tide News]

Visually impaired residents in Jiaxing's Nanhu district enjoyed a unique cinema experience at a "Bright Cinema" in the district's shopping complex Hello City on March 4.

Equipped with special audio headsets, they enjoyed Creation of the Gods II: Demon Force, where live narration brought the film to life through sound.

The event was part of the Bright Cinema project, which aims to increase cultural participation for visually impaired people by providing services such as free transport, assistance, and companionship.

Volunteers guided participants and provided real-time audio descriptions, making the film more immersive. It was a heartwarming experience for many, including Lu Feijian, who hadn't been to the cinema in over a decade due to health conditions.

Since its launch in August 2023, the initiative has expanded to 22 "Bright Cinemas" across the district, serving 81 percent of local visually impaired residents. The initiative boasts high satisfaction rates and there are plans to continue offering more accessible films and services.