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A bright and breezy Spring Festival market debuted on Jan 25 at the 1968 Digital Cultural and Creative Industrial Park in Tongxiang, a county-level city administered by Jiaxing in East China's Zhejiang province. Locals and tourists alike flocked to the event.

The 1968 Digital Cultural and Creative Industrial Park serves as a hub for Tongxiang's cultural and creative industry.

With its raft of photo spots, the park has not only gained popularity on the internet but has also become a cultural landmark where Tongxiang residents engage in various cultural activities.

Visitors are eager to buy goods at the Spring Festival market in the 1968 Digital Cultural and Creative Industrial Park. [Photo/jiaxingren.com]

At the market, alongside Spring Festival goods, visitors were drawn to Chinese-style bracelets, aromatherapy products, plush toys, crocheted handicrafts, walnut carvings and an array of other charming items.

In the food section, children delighted in traditional treats like candied haws and sugar paintings, while adults indulged in coffee, flower tea and delectable desserts that tantalized their taste buds.

Cultural performances captivated attendees of all ages, igniting the festive spirit as people sang and danced to usher in the celebratory season, filling the air with laughter and fun.