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Jiaxing's witnessed a vibrant consumer market during the May Day holiday due to a diverse array of promotional activities. The city's 26 key retail enterprises reported a 7-percent year-on-year sales increase on the first day of the holiday, with sales of books, communication equipment, and textiles seeing surges of 164.8 percent, 130.8 percent, and 77.5 percent, respectively.

The catering sector also enjoyed a boost. Five key catering enterprises in the city achieved a turnover of 4.45 million yuan ($616,706), an increase of 6.8 percent, with take-out catering increasing by 253 percent.

The Zicheng Grand Market Fair attracted large crowds, with visitor numbers during the holiday anticipated to exceed 80,000 per day.

Jiaxing's ancient town tourism is now more accessible with the launch of custom bus routes, which were fully booked during the holiday. Wuzhen was bustling with tourists, while cultural events like the Yangtze River Delta Yueju Opera Amateur Competition drew many visitors as well. The Nanhu Scenic Area saw nearly 400,000 visitors in the first three days.

In Haiyan county, the crayfish event was a hit, with thousands participating in the crayfish feast. The village cafe also emerged as a popular spot, with the Nanmei Music Season offering a unique rural live show experience in Nanmei village, Wangdian town, Xiuzhou district, marking a new trend in leisurely country living.