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The 32nd East China Fair (ECF) opened on March 1 in Shanghai, signifying a momentous event for Jiaxing's foreign trade, as the Jiaxing group showcased 72 companies across 97 booths, featuring innovative products tailored for the global market.

Zhejiang Jiaxin Silk Co Ltd showcased over 140 products, including eco-friendly fabrics to meet European and American market demands. The company introduced QR codes on products, transforming each into a digital showroom for customers.

A veteran of all 32 ECF sessions, Zhejiang Jiaxin Silk views the fair as a key platform for securing new clients and orders. Wu Huiping, deputy director, anticipates expanding their customer base significantly this year.

Tongxiang Zhongdu Home Technology Co Ltd presented 50 products, focusing on functional fibers and silk bedding, catering to the Japanese and South Korean markets. Deputy general manager Shen Cen emphasized the fair's role in connecting with overseas clients and boosting domestic market presence.

The ECF is a showcase for Jiaxing's foreign trade development, demonstrating the city's resilience and competitive edge in the textile and light industry sectors. It remains an essential platform for local enterprises to display their advancements and brand evolution in the international arena.