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Cable manufacturer in Haiyan expands global reach with record exports

ezhejiang.gov.cn| Updated : Jan 22, 2024

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Zhejiang Token Technology Co Ltd in Haiyan county, Jiaxing, Zhejiang. [Photo/jiaxingren.com]

Zhejiang Token Technology, founded in 2013 in Haiyan county, Jiaxing, Zhejiang, has emerged as a key player in the cable manufacturing industry. It has to date provided high-quality products and solutions to thousands of clients worldwide, securing a leading market share in key categories. Currently, nearly 70 percent of Token's total sales are generated through exports.

In 2023 alone, the company's output value reached an impressive 125 million yuan ($17.37 million), with exports totaling 278 million yuan from January to November.

Token Technology has expanded its production line dedicated to the African market, increasing from six to 15 lines, now constituting half of the company's total production capacity. Presently, the company ships products to 20 African countries, including Nigeria, South Africa, Kenya, and Morocco.

"Africa is a burgeoning emerging market. Despite the challenges, we remain confident in our future development there, especially considering the support provided by Haiyan government in terms of financial services and risk prevention training," remarked Zhang Guangyao, general manager at Token.

A customer from Angola expressed satisfaction with the quality of Token's products, placing an initial order of $50,000 and subsequently increasing it to $170,000 three months later.

Acknowledging the challenges faced by the cable industry in laboratory investments and maintenance, Token Technology took the initiative to establish a laboratory shared by multiple companies. The lab, currently equipped with 26 devices catering to various testing needs, provides weekly services to other cable companies, helping them save up to 200,000 yuan annually.

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