|

Heimtextil, the world's largest and most influential professional home textile exhibition, recently kicked off in Germany, drawing a contingent of enterprises from Tongxiang.

A regular exhibitor through the years, Rayri Hometextile (Jiaxing)'s participation in this year’s event differed from the past in that its exhibits exclusively hailed from its overseas base.

Last year, Rayri Hometextile set up an overseas base in Germany, helping it achieve the goal of delivering large orders within 15 days and small goods within 48 hours. This strategic move also gave the company advantages in the delivery cycle, freight costs, and after-sales service.

In addition to showcasing updated products that emphasized comfort, the company also planned to participate in the Immcologne, an international furniture fair in Cologne, with a focus on presenting a range of functional lazy sofa products.

Xu Haijie, deputy general manager of Zhejiang Yaya Textile, expressed that the company brought all the new products it developed this year, aiming to expand into new markets. He added that the products show evidence of significant improvements in style and functionality.

The Cationic fabric series, showcased by Zhejiang Jiaming Dyeing and Finishing, became the star attraction among the exhibits, attracting large numbers of customer inquiries and quotations. This product line exhibits a unique two-color effect and employs various weaving techniques to showcase a diverse array of patterns.

A Tongxiang enterprise booth at Heimtextil, the world's largest and most influential professional home textile exhibition. [Photo/WeChat account: tongxiangfabu]