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Products jointly crafted by the China National Silk Museum and Jiaxing Yantian Zhicai Cultural and Creative Co Ltd. [Photo/jiaxingren.com]

The China National Silk Museum recently announced that 179 cultural and museum products, including the Silk Road Week series co-developed with Jiaxing Yantian Zhicai Cultural and Creative Co Ltd, have been selected for use as foreign affairs gifts.

The selected products have been chosen for use in diplomatic exchanges by China's embassies and representative offices in Japan, France and other countries.

The 2020 Silk Road Week series of cultural and creative products were inspired by cultural relics in the collection of the China National Silk Museum. Collaboratively crafted by the China National Silk Museum and Jiaxing Yantian Zhicai Cultural and Creative Co Ltd, the series employed an illustration-style treatment to vividly recreate the prosperous scenes of Silk Road merchants.

The head of Jiaxing Yantian Zhicai Cultural and Creative Co Ltd emphasized, "Cultural and creative products serve as a key avenue for promoting China's rich culture globally, acting as a standout representation in foreign exchanges. Through innovative cooperation models and ongoing refinement of design and quality, we aim to cultivate cultural and creative products with heightened cultural communication, social influence, and economic benefits."