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The Jiaxing exhibition area at the fourth Yangtze River Delta Expo International Cultural Industries Expo. [Photo/jiaxingren.com]

The fourth Yangtze River Delta Expo International Cultural Industries Expo began on Nov 16 and will last until Nov 19 at the National Exhibition and Convention Center (Shanghai).

The Jiaxing exhibition area covers about 226 square meters and has 10 companies participating, displaying historical and digital cultural and creative products.

Jiaxing is highlighting its rich cultural heritage and the development of ancient towns such as Wuzhen, Xitang, Puyuan, and Yanguan in the design of its exhibition area. The entrance to the area features Jiaxing's iconic landscapes, such as the Red Boat, Yanyu Tower and Changhong Bridge.

The exhibition area also features a variety of unique products, such as silk necklaces, hand-painted silk scarves, comics, script entertainment products, and artificial diamond jewelry.

The exhibition area also is also showcasing Jiaxing's local tea drink brand "Suiyin Jiliang", which features exquisite packaging and is attracting many visitors.

A Hanfu show titled "Jinxiu Jiangnan" is performed at the expo.  [Photo/jiaxingren.com]

In addition, during the expo, a large-scale Hanfu show titled "Jinxiu Jiangnan" put on by Xitang town received a lot of praise.

The first batch of 100 Yangtze River Delta humanistic economy typical cases was announced at the opening ceremony, and three Jiaxing cultural tourism projects were selected, showcasing the vigorous development of Jiaxing's attempts to integrate local culture and tourism.