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The China Puyuan Fashion Week begins on Nov 15 in Puyuan town, Jiaxing. [Photo/WeChat account: jxfabu]

The China Puyuan Fashion Week began on Nov 15 in Puyuan town, Tongxiang, Jiaxing, East China's Zhejiang province, local media reported.

A series of activities will be held over the following week, including fashion shows, exhibitions, forums, project matchmaking meetings, and an online exhibition.

Designers from China, including students from the Zhejiang University of Media and Communications and renowned designers Mao Baobao, Wang Yutao, and Zeng Fengfei, will showcase their latest works during the event.

Moreover, Puyuan signed a strategic cooperation agreement to boost its high-quality development with the China Knitting Industrial Association at the opening ceremony.

The cooperation agreement is expected to bring more than 10 projects with a total contracted capital of over 4.5 billion yuan ($683.83 million) to Puyuan.

Xu Yingxin, vice-chairman of the China National Textile and Apparel Council, said at the opening ceremony that 2020 is an important year for Puyuan and that the town should continue tapping the domestic market and expanding into overseas markets while focusing on original designs and high-end consumers.

Xu also noted that the fashion week has not only promoted cooperation among different industries, but also encouraged the development of local brands.

Since China began reforming and opening up in the late 1970s, Puyuan has gradually developed into the largest woollen sweater distribution center in China.

Although it felt the impact of the COVID-19 pandemic earlier this year, Puyuan has since restored its woollen sweater sales through online stores.

During the National Day holiday, woollen sweater sales in Puyuan exceeded 3 billion yuan, a year-on-year increase of 21 percent.

In the first 10 months of this year, turnover among e-commerce traders in Puyuan totaled 38.65 billion yuan, while express delivery volume soared 50 percent year-on-year to 18 million.