During the May Day holiday, the cultural and tourism sector in Taizhou, Zhejiang province thrived, welcoming 3.44 million visits, marking an 11.83 percent increase from the previous year.

The city generated 3.68 billion yuan ($509.87 million) in tourism revenue, with visitors spending an average of 1,071 yuan per person. Overnight stays averaged 1.7 nights per person, with overnight visitors comprising 49.94 percent of the total.

Taizhou's three 5A-level scenic areas brought in 304 million yuan during the holiday. The Culture & Tourism Area of the Ancient City of Taizhou, located in Linhai, saw 1.02 million visits, ranking second among ancient town scenic spots nationwide.

Innovative activities and immersive experiences drew large crowds. For example, the Xianshan Skyland resort in Xianju county offering over 20 high-altitude outdoor sports activities, along with a temple fair and other events, received full bookings.

Every area in Taizhou hosted a diverse array of cultural and tourism activities. Jiaojiang featured classical dance performances, Yuhuan held youth markets and concerts, while Sanmen's camping festival attracted many tourists.

Taizhou's renowned cuisine, characterized as "fresh, sticky, and sweet", was a major draw as well. Its first gourmet week activity showcased local flavors, attracting over 330,000 visits and generating 6.82 million yuan in transactions over the course of four days.