A seafood-themed festival was held in Jishan village, Yuhuan, a county-level city in Taizhou, on Aug 1, according to a report in the local daily.

The day also marked the beginning of the fishing season after a 92-day fishing off-season in Yuhuan.

There were 20 booths at the festival showcasing seafood dishes and local specialties.

Wang Xiangyi, who managed one of the booths - Xianyi Dried Fish - said that he prepared more than 10 kinds of dried fish weighing hundreds of kilograms for the event, including mackerel, hairtail, and butterfish.

Wang expected that visitors would help promote Jishan's dried fish to more people and make the village's special products more popular.

The tourism development center of Yuhuan Municipal Government also inked a cooperation agreement with Ctrip.com, one of the largest travel service providers in China, at the opening ceremony.

The center issued 10 million yuan ($1.43 million) worth of consumer vouchers for cross-island travel on Ctrip.com in order to attract more tourists to Yuhuan.

Over the next three months, the city will also organize a photography competition, experiential activities, and other events for festival-goers.

"We have been focusing on the development of marine culture, economy and industry," said Zhou Yang, mayor of Yuhuan, at the ceremony, adding that in recent years, the city has made many landmark achievements in modern fisheries, such as the first offshore shrimp processing center in China and the first county-level marine industry sub-fund in Zhejiang.

A seafood-themed festival takes place in Jishan village, Yuhuan, a county-level city in Taizhou, on August 1. [Photo/zj.zjol.com.cn]