Tiantai Mountain Culture Research Association, acting jointly with Taizhou federation of social science association and Taizhou University, has set up the Hehe Culture Research Group, which researches various aspects of Hehe culture and has published more than 20 books, forming preliminary support for discourse about the characteristics of Hehe culture. [Photo/WeChat account: sxtiantai]

Hehe Culture Park has invested over 3 million yuan on Shi De Fang, the first Hehe culture industrialization display platform in China. The exhibition hall features nearly 200 derivatives on the theme of Hehe culture. It welcomes more than 40,000 visitors in 2018, including about 1,900 foreigners and over 400 people from Hong Kong, Macao and Taiwan. [Photo/WeChat account: sxtiantai]