The Zhejiang Provincial Department of Culture and Tourism recently released a pilot list for promoting the innovative development of inbound tourism in the region, with Kaihua Genyuan Town among those included.

The town, located in Kaihua county, Quzhou, East China's Zhejiang province, is leading the way in root carving, integrating the art and the craft into its industrial development and cultural tourism.

The provincial-level list includes eight pilot counties — including county-level cities and districts — 17 pilot towns, and 29 pilot zones, including Kaihua Genyuan Town.

In all, the town spans an area of 4.88 square kilometers and features the 5A-rated Root Palace Buddhist Cultural Tourism Zone. The area is celebrated as a showcase for root carving in China.

A view of Kaihua Genyuan Town in Kaihua county, Quzhou. [Photo/WeChat account: khfbwx]

As a model for green development in Quzhou, the area focuses on eco-agriculture and smart tourism. Future plans include the establishment of an international study base and rural experience projects, offering international visitors hands-on activities like orange picking and traditional farming.

These initiatives aim to offer international visitors a glimpse into the modern rural lifestyle in China.

With these developments in hand, Kaihua Genyuan Town is expected to become an exemplar of sustainable tourism and cultural exchanges, attracting international visitors to experience the unique blend of natural beauty and cultural heritage.