Hammocks reinforced with fiberglass poles go on display at the showroom of Jiangshan Changxiang Outdoor Products Co. [Photo/Tide News]

At Jiangshan Changxiang Outdoor Products Co located in Jiangshan – a county-level city in Quzhou, Zhejiang province – outdoor products such as hammocks, reinforced with fiberglass poles, went on display in its showroom on Feb 18.

"We recently secured an order worth over 4 million yuan ($551,170) from Russian clients and they will visit our factory in a few days. These products displayed cater to the needs of Russian clients, offering a high cost-performance," said Wang Xinhua, the company's general manager.

Currently, Changxiang is leveraging its flourishing foreign trade orders, cross-border e-commerce, and self-operated exports to capture more overseas markets – significantly increasing orders from BRICS countries like Russia and Brazil.

"We are introducing professional talent and exploring the use of Enterprise Resource Planning software to optimize supply chain management," Wang said.

"This year, the company plans to invest 1 million yuan to establish a new production line, aiming to separate the processing of hammocks and tents, with production expected to start in April," Wang added.

In recent years, Changxiang has bolstered its product innovation and intellectual property protection. The company has already applied for two national patents.

All in all, the group is focused on exploring various channels to promote its own brand called "Tushangyou" and to develop outdoor pet products, according to Wang.