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Quzhou enterprise pursues camping economy

chinadaily.com.cn| Updated :2022-06-08

With limited long-distance travel due to sporadic, domestic COVID-19 resurgences, camping has become a popular holiday activity among Chinese people of late.

Located in the Quzhou intelligent manufacturing park, Mobi Garden Outdoor Products Co Ltd specializes in outdoor products, including tents, sleeping bags, moisture-proof pads, tables, chairs, tableware, trekking poles, outdoor clothing, shoes and hats.

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Workers make tents in the factory of Mobi Garden Outdoor Products Co Ltd. [Photo/qz828.com]

Due to the current popularity of camping, the company's camping products are in short supply, especially lightweight tents, said Xu Jing, general manager of Mobi Garden Outdoor Products Co Ltd.

Mobi Garden was established in 2006 and listed in March 2017. In 2016, the company's revenue was 430 million yuan ($63.85 million), with 1.17 million tent sales and more than 1,760 employees. Just five years later in 2021, its revenue reached 923 million yuan and it sold more than 2.21 million tents. In June this year, the number of employees exceeded 4,000.

In November 2021, to expand the industrial chain, a subsidiary of the company invested 10 million yuan to buy a 10 percent stake in Wuhan Dare Wilderness Technology Co Ltd, which is mainly engaged in planning outdoor activities and offering campsite services.

According to the person in charge of the company, Mobi Garden will continue to improve its two mass product lines for hiking and camping and improve its branding so as to promote camping culture.