A matchmaking conference for traditional manufacturers and e-commerce firms is held in Jiaxing, Zhejiang province, on April 2. [Photo/Department of Commerce of Zhejiang Province]

The Department of Commerce of Zhejiang Province has launched a new campaign to help exporters, especially traditional manufacturers and cross-border e-commerce firms, expand into new markets and build stronger global brands.

The first phase of the campaign brings together 20 international platforms, including AliExpress, Lazada, Shopee, Rakuten Japan, and Daraz. The aim is to share Zhejiang-made goods with more consumers worldwide.

The campaign spans more than 40 industrial sectors across the province, including Shaoxing's textiles, Jinhua's hardware, Ningbo's appliances, and Wenzhou's shoes and auto parts.

To support sellers, these platforms are offering significant incentives such as lower fees, expedited onboarding, free shipping, and return-friendly policies. For example, Voghion waives annual fees and connects Zhejiang sellers with European influencers at no cost.

Zhejiang's commerce system is backing the effort with integrated support, covering policy, logistics, finance, talent, and digital marketing. This initiative is part of a broader strategy to integrate livestreaming, platforms, and cross-border e-commerce into a top-tier export ecosystem.