Chinese New Year-themed installments decorate a street in Hangzhou, East China's Zhejiang province. [Photo/IC]

Zhejiang's "2025 Spring Festival Cultural and Tourism Consumption Season" launched at the Taihu Lake Longemont Paradise in Changxing county, Huzhou, on Jan 19, promising a rich lineup of festivities for travelers and locals alike.

The event features 10 themed experiences, including scenic tours, rural galas, and countryside fairs. Visitors can also explore immersive exhibitions and stay at boutique homestays.

To encourage participation, organizers announced over 200 discounts on tickets, dining, and performances, alongside a packed schedule of 1,008 cultural and tourism events.

Travelers can choose from four selected Spring Festival itineraries: tours inspired by TV dramas filmed in Zhejiang, inbound tourism routes, visits to ancient towns celebrating Chinese New Year customs, and explorations of the province's intangible cultural heritage.