The Zhejiang division of the Shang Discovered China Designer and Model Final Show. [Photo/WeChat account: tongxiangfabu]

The Puyuan Fashion Resort in Tongxiang, a county-level city of Jiaxing, Zhejiang province, will host the China Finals Show of the 2024 Shang Discovered Global Competition for Model and Designer on Aug 30.

The event is an official part of New York Fashion Week, marking a significant collaboration between the international fashion scene and China's fashion industry.

The competition brings together top designers and models from regional showcases across Beijing, Guangdong, Zhejiang, Shandong, Sichuan, and Hubei. Each region has selected three designers and 10 models, all set to compete in the China final show. The winners are going to New York Fashion Week in September to represent China on the global stage.

The event highlights China's growing influence in the fashion world, providing a platform to showcase Chinese aesthetics and trends. The Puyuan Fashion Resort, known for its unique blend of international and traditional Eastern styles, is the perfect venue for this prestigious event.

In addition to the final show, director Ye Jiangtian will film the goings-on of designers and models during the event, showcasing Puyuan's rich culture and fashion.

The event will be shown on various platforms globally.