A 19th Asian Games Hangzhou 2022 Official Merchandise Store opens in Yiwu on July 24. [Photo/Zhejiang Daily]

Yiwu's first 19th Hangzhou Asian Games official merchandise store has opened at No 368 Jiangbin Middle Road on July 24.

The store boasts an impressive collection of over a hundred unique and enchanting authorized merchandise items.

Among the items are incense burners designed in the likenesses of Asian Games venues, and masks infused with the essence of Hangzhou's tea culture.

The opening of the store has set off a frenzy of excitement among locals and tourists alike as they flock to explore a wide array of captivating Asian Games-themed products.