[Video by Publicity Department of Yinzhou District CPC Committee, Guoran Culture Communication Studio for ezhejiang.gov.cn]

Xianxiang town in Yinzhou district, Ningbo, a land that faces the sea and where flowers bloom all year round, has produced world-renowned cellists like Yo-Yo Ma. 

Xianxiang has given full play to the influence of Yo-Yo Ma to build its brand as the first "cellist town" in China. The beautiful sound of the cello can be heard everywhere in the coastal town, and it is liked and appreciated by everyone from students to retirees, farmers to cooks. With music filling the air and nurturing the land, there is a palpable enthusiasm for the unique local culture and a strong sense of fashion and vitality.