The Wang Ou Ceramic Art Avenue is a cultural and tourism complex that was formerly an industrial site. [Photo/Tide News]

Longquan, a county-level city in Lishui, Zhejiang province, unveiled a new cultural hub for ceramic art on May 26.

Formerly an industrial site, the sprawling complex showcases traditional crafts and contemporary art, and is aimed at preserving and promoting the rich heritage of Longquan, which is famous for its celadon and sword culture.

The Wang Ou Ceramic Art Avenue is the result of a collaboration between Longquan and Jiangxi province's Jingdezhen, another place that is renowned for its production of fine porcelain. Jingdezhen's Ceramic Art Avenue is a successful model of a cultural and creative cluster that has attracted many entrepreneurs, craftsmen and artists.

Xiong Honghua, general manager of Jingdezhen Ceramic Culture and Tourism Holding Group Co Ltd, said they hope to share Jingdezhen's resources, practices and experiences with Longquan and make Wang Ou Ceramic Art Avenue a vibrant and sustainable community for ceramic art lovers.