Longquan celadon ceramics are displayed at the fair. [Photo/Tide News]

The 17th China Yiwu Cultural and Tourism Product Trade Fair kicked off on March 31 at the Yiwu International Expo Center in East China's Zhejiang province.

Lishui city, a historical and cultural city in Zhejiang, organized 22 local enterprises to bring nearly 100 premium-quality cultural and tourism products to the three-day fair.

The Lishui exhibition hall, located in the Beautiful China Pavilion, had as its theme "China's mountain leisure tourism destination". It put on a variety of shopping displays that combined young and fashionable elements involving mountains, camping and coffee, among other things.

In addition, a products exhibition area in the Lishui hall displayed the city's 'three treasures' – the Longquan celadon ceramic, the traditional Longquan sword and Qingtian stone carving – as well as other intangible cultural heritage items.

A Songyang Gaoqiang opera is staged at the Lishui exhibition hall at the fair. [Photo/Tide News]

Lishui also brought the She ethnic group's singing and dancing and Songyang Gaoqiang opera performances to the fair.

The fair had more than 3,300 standard exhibition booths, with about 160,000 exhibits and an exhibition area of more than 60,000 square meters. It fully displayed the latest achievements and products of China's cultural and tourism integration.