A poster of Our times: The Heart of Everything. [Photo provided to ezhejiang.gov.cn]

A media conference was held in Jiande, East China's Zhejiang province on August 7 to promote Our Times: The Heart of Everything, a television drama produced by Zhejiang Huace Film & TV Co Ltd.

The drama tells the story of a group of young men returning from the city to contribute to rural revitalization effort.

To accurately portray the aesthetics of Zhejiang villages, the creative team invited Professor Ji Peng from the film school of the China Academy of Art to take on the role of art director for the production.

The show is expected to be broadcast in either October or November this year.

Huace Film & TV has produced more than 1,000 episodes of high-quality films and television series, more than 10 movies and several large-scale variety shows. It is considered the world leader in terms of the number of films and television productions made.