Located in Anji County, Huzhou City, Zhejiang Province, Lujia Village covers an area of 16.7 square kilometers with a population of 2,300. In recent years, under the support of the Party committees and governments at all levels and the guidance of General Secretary Xi Jinping's green development concept, the village relies on leisure agriculture and rural tourism to construct the country's first family farm area and Tianyuan Complex Demonstration Zone. In 2020, the village collective assets, the annual revenue of the village collective economy, and farmers' per capita net income reached 290 million yuan, 5.72 million yuan and 47,100 yuan respectively. It has preliminarily reached the goal of "becoming a village that is strong, prosperous, beautiful and harmonious".

Environmental governance gives the old village a new look. Lujia Village used to be a notoriously dirty, disorderly and poor village in the county. In 2003, when Zhejiang launched the Green Rural Revival Program, the village was among the first to react. Based on the Beautiful Villages program of Anji County, it encouraged every villager to take actions. Through projects of river improvement, sewage treatment, and classified garbage disposal, the village tried every means to improve its environment and infrastructure. The current Lujia Village has not only built a public service center, a home-care service center, and a cultural activity hall, but also integrated various government projects to create a green, beautiful environment. A picturesque scenic area has come into shape with green waters surrounding the farmhouses in the village.

Planning goes first before development. In 2013, the two committees of Lujia Village gathered more than 20 capable villagers to discuss the village's development. They raised 3 million yuan from various sources and invited well-known designers from Shanghai and Guangzhou to make a comprehensive high-standard development plan for the village. On the basis of resource optimization and differentiated operation, Lujia Village has established a development blueprint with 18 distinctive family farms as the leading projects (such as Flower Farm, TCM Farm, and Mountain Pasture), so as to ensure a balanced layout of industries and common development of farms with complementary advantages in the area.

 Breakthroughs in rural revitalization depend on mechanism innovation. In 2016, Lujia Village innovatively established a set of distribution mechanisms, created a business model of "company + village + family farm" and "dual management", and set up an agricultural development company, a rural tourism service company, and a beautiful village training school. By building China's first family farm cluster, the village has vigorously developed rural tourism. At present, 18 family farms have been set up, 8 of which are in trial operation, and more than 2 billion yuan has been introduced. The village has transformed from a "poor, backward, dirty village" to a garden-like picturesque scenic spot. Since 2018, the village has received nearly 500,000 tourists each year. Today's Lujia villagers make a living by collecting rent, earning salaries and sharing dividends. Besides the dividends from the village's collective economy, each household receives an annual rent of about 8,000 yuan in land circulation. In addition, the jobs created can bring the villagers an annual income of 10 million yuan in salary, and the total housing rent amounts to 3 million yuan.

The development of Lujia Village is a vivid practice of General Secretary Xi Jinping's idea of "lucid waters and lush mountains are invaluable assets". Throughout the years, successive village governments have continued to carry on the blueprint. Taking advantage of its clear rivers and green mountains, the village integrates agriculture with rural areas and farmers, makes full use of its resources, assets and funds, and takes the development of industries as one with the prosperity of the village and the people. It has achieved tremendous changes by vigorously promoting leisure agriculture and rural tourism. In the future, the village will firmly keep in mind its original aspiration, vigorously promote the construction of a national pastoral complex and a national demonstration park for integrated development of agriculture and tourism, and try to translate its beautiful environment into economic benefits, so as to become an important window to showcase the remarkable achievement of China's rural revitalization.