The Zhejiang Provincial Museum showcases creative cultural products inspired by traditional red wedding items prevalent in eastern Zhejiang at the 3rd iCiE. [Photo/IC]

Visitors show interest in the needle-punched frameless lanterns, a national-level intangible cultural heritage (ICH) item from Xianju county, Zhejiang province, hanging at the entrance of an exhibition zone at the 3rd iCiE. [Photo/IC]