A shooting moment of The King's Avatar displays that actors perform with motion-capture devices. [Photo provided to China Daily]

A frontrunner amid the industrial recovery in the wake of COVID-19, Hengdian in East China's Zhejiang province – home of the country's largest film and television production base where shooting officially resumed in May – recently held a summit, gathering insiders from 15 countries and regions to discuss the industry's future.

Perhaps as the most famous town in China's film and TV industries, Hengdian in Dongyang city is the location of Hengdian World Studios, and is home to more than 1,300 film and television companies. About one-fourth of all Chinese films and one-third of all domestic TV dramas are annually shot in the town, propelling it to shape a mature business chain ranging from restaurants to recruiting extra actors, according to China News Service.

During several themed forums held at the summit, most insiders and experts said China's film and TV industry is facing new challenges and opportunities.

A summit held in Hengdian gathers insiders and experts to discuss the future of Chinese film and TV industry. [Photo provided to China Daily]

Yang Xiaopei, a veteran producer and CEO of the Shanghai-based Xixi Pictures, said domestic producers should team up to establish a standardized system, which should help every sector, such as scriptwriting and post-production, to have an industrial norm as a reference.

She lists story, talent and technique as the three top elements to boost the standardization procedure, adding that producers should closely watch the market to follow the latest trends.

Citing The King's Avatar – a 2019 hit about a multiple-players video game, which adopts state-of-art motion-capture technology to visualize the digital game world – Yang said Chinese production companies have raised the industrial bar to catch up with the world's top-class level.

Rao Shuguang, president of the China Film Critics Association, said domestic films have accounted for 85 percent of the box-office gross this year, indicating domestic filmmakers can majorly rely on their own market.

He suggested the omestic film industry accelerate the diversification of genres to satisfy audiences' various tastes.